// AboutAbout Us
// Our FirmOur Story
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Private Wealth, LLC has been in the business of helping people think clearly about their financial lives for more than two decades. The work has remained the same at its core: sit with real people, understand what they are actually facing, and help them move forward with clarity and confidence.
What Guides Us
Three principles shape every client relationship and every decision we make:
Intellect.
We bring depth of knowledge and careful thinking to every situation, no matter how straightforward or complex it may be.
Integrity.
We say what we mean, we do what we say, and we are transparent about how we work and why.
Compassion.
We understand that financial decisions rarely happen in a vacuum. Life is complicated, and we meet clients where they are with patience and genuine care.
// How We HelpHow We Work
Most financial firms are built around products. We are built around people. That means when you come to us, we are not fitting your life into a pre-made plan. We are listening first, then building something that reflects where you are, where you want to go, and everything in between.
The service here is genuinely concierge in nature. That means we go beyond the numbers. We coordinate with attorneys, CPAs, and other professionals in your life when needed. We are present for the questions that don't have easy answers and the moments that require more than a portfolio review. For clients going through a major life transition, that kind of support often makes all the difference.

Our Affiliation
Private Wealth, LLC is affiliated with LPL Financial, one of the nation's leading independent broker-dealers. That relationship gives our clients access to a broad range of resources and investment solutions while allowing us to operate independently and put your interests at the center of everything we do.
// Our TeamMeet the Team
Robert R. Franskousky, CFP®, CDFA™, PPC™, AIF®, MBA
Managing Principal and Wealth Advisor
(904) 899-4077
Sharon Hardy
Workshop Coordinator
Ready to Talk About What Comes Next?Let's Talk
If you are in the middle of a life change and wondering what comes next, we would welcome the conversation.